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The third episode of the Matt Keil Podcast. In this episode:
- Five Extra Revenue Streams for Bands and Musicians
- Review of Rockmate app for iPad
As you may have heard from the last Episode of the Matt Keil Podcast, my band Le Monnier found ourselves in a dispute with Sony Music over rights to a song we uploaded to YouTube.
We think Sony may have been making money out of our music by falsely claiming one of our songs as their own. Are they doing this to other bands? We hope not. After Sony finally removed their claim to one of our videos, I posted this blog video on the band’s YouTube channel. Read more
It goes without saying that all bands should have some sort of online presence such as an online profile on MySpace or a Facebook fan page. Bands or artists looking to have a more personalised and controlled online presence opt for their own website. The success of these websites depend largely on the content and amount of interactivity available. If you have the same content, pictures and information as your online profiles, users don’t exactly have an incentive to make those few extra clicks to your own place on the web.
Having a media rich website with interactive content is vital in today’s web 2.0 world, which can be a tricky thing for unsigned bands or artists trying to create their own web presence. There are many content management websites available such as Drupal, but the WordPress blogging platform has worldwide popularity and rightly so. You can get your website up and running with minimal programming/designing experience, however the more you delve into customising your website, the more likely you are to get bogged down in CSS, HTML or PHP code. Read more
The more I’ve used it recently, the more I’m intrigued by the ways bands and musicians can connect with fans on Facebook. Unlike MySpace, you can’t send friend requests to random people from your fan page, you can only invite people from your friends list and hope the word spreads. Getting new fans can be difficult and now isn’t the time to talk about this. For now, I’m going to focus on engaging with the fans you already have.
I only know a handful of people who don’t have a Facebook account, which is surely a good thing as there is a lot of potential in spreading the word about your band. Now, I reckon that most people visit Facebook because they are bored or trying to put of doing something important because they’re bored. In other words, people want to be entertained. Now I’m sure you post messages every now and again advertising a gig or asking people to listen to your music – but is that entertaining?
My band have started posting content frequently although admittedly we still have some way to go. One of the things we’ve started doing is a video blog; videos of us messing about, before and after gigs, chatting, letting fans get to know us… and it’s really working. Hits to our page have gone up a fair bit and we’re receiving far more comments than we used to. Interaction is happening on a frequent basis.
Now the example above is just a video of us talking utter nonsense. It’s not even related to our music, but people found this to be of some entertainment and so we ended up with a decent number of comments. By posting a variety of entertaining content you will drive your fans to your Facebook page. Here are a few ideas to get you started:
What’s important now is that your page is fully up-to-date. Make sure when people land on your page they are seeing what you want them to see. Be creative with your fan page and create new tabs with content such as a music player, links to where they can buy your music, up-to-date gigs listings, band biography, links etc…
Hope that’s helpful to you bands and musicians looking to connect with your fans. If there’s one lesson here it’s that whilst you’re busy trying to gain new fans, don’t forget about the ones you already have.
Just wanted to share this music video of my band Le Monnier. We filmed this back in February in Bristol in a disused hotel. It was quite fun although what I remember most is being cooked by a 1000-watt lighting rig…